A focused product scope
Identify the intended users and their main task. Separate the features needed to complete that task from ideas that can wait, and discuss how you will recognise a useful result.
London studio · UK & international projects
MVP development
A focused first release for your app idea. We help startups and businesses choose essential features, prototype and build. Our London studio works with UK and international clients.
The right starting point
Start with the question worth answering
A minimum viable product gives people a usable first version. Its scope follows the problem you want to solve and what you need to learn.
- You have a product idea and need to define its first release.
- You want to replace a manual workflow with a focused app.
- You have a prototype and need to decide what to build next.
Scope & delivery
What we can help you build
A prototype to discuss
Use wireframes and prototypes to review the journey before implementation. This is the place to question unclear steps, missing information and assumptions about how people will use the app.
A first release to learn from
Build and test the agreed scope, with working updates along the way. Plan how the first users will access it and what feedback will help decide the next iteration.
Working together
From the first conversation to release
Define the problem
Discuss the audience, their current approach and the change your idea could make.
Choose the essentials
Prioritise one useful journey and make the boundaries of the first release clear.
Design and build
Review a prototype, then develop the agreed features with regular conversations.
Release and reflect
Test the product, prepare its release and use feedback to inform what comes next.
Planning the project
What affects cost and timeline?
A small feature list can still involve substantial work. Discuss these dependencies early when setting the budget and schedule:
- The platform and the main journey users need to complete.
- Different account types, permissions and administration needs.
- Data sources and services the app must connect to.
- Available designs, content and decisions needed before launch.
Inside the studio
Explore our own app projects
RepLog and SwiftLearn are Swiftkraft products in development. Their previews show the experiences we are exploring, with the current direction explained on each project page.
Before we begin
Common questions
Do I need a complete specification?
An explanation of the problem and intended users is enough to start a conversation. Bring any research, sketches or prototype, plus known constraints.
How is an MVP different from a prototype?
A prototype explores an experience and helps people discuss it. An MVP is a working first release with enough functionality for its intended users to complete the core task.
Who owns the work, and what happens after the first release?
Source-code ownership, handover, account responsibilities and any further development or support need to be agreed for your project. These arrangements belong in a separate written project agreement.
Your next step
Tell us what you have in mind.
Describe the problem, who experiences it and the one thing your first release needs to help them do. Share your budget and timing if you have them.